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  • Difference between white hat and black hat seo

    hai friends, most of them saying about the black hat seo. and if we did black hat seo google will spam our sites. its true. i want to know the dfference between black hat seo and white hat seo.... waitting for the good reply

  • #2
    ummm why not go to the source....GOOGLE has a ton of information on legitimate and illegitimate SEO techiniques and practices.
    Teed

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    • #3
      Black hat is generally considered to be using practices that Google frowns on.
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      • #4
        A discussion of black hat and white hat SEO is as pointless as a discussion of the difference between black and white witchcraft. In witchcraft, the minute a technique is used to control the outcome of a situation it is known as black magic. The same can be said of SEO. A technique used to manipulate the search engines is known as black hat SEO. The problem is that white hat SEO does precisely the same thing so it is not any less “dirty” than black hat in some ways.

        An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines' guidelines and does not attempt to deceive it. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders. It is more about user friendliness and accessibility rather than about tilting the odds seriously in one’s favor.

        Black hat" SEO employs more deceptive methods to try to improve rankings. The search engines usually disapprove these methods. This can range from text that is "hidden", either as text colored similar to the background or by redirecting users from a page that is built for search engines to one that is more human friendly. As a general rule, a method that sends a user to a page that was different to the page described in the search is called Black hat. Search engines can and do penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual review of a site.
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        • #5
          Almost everything that most internet marketers use for backlinking is considered to be non-white hat by Google. But Google's rules make it so prohibitive that you have no other choice. You have to remember, Google's main priority is to provide sites at the top that have the content their searchers are looking for, which is why they put all the hoops in place. You can use black hat seo and still not spam. You can leave comments on blogs or forums with a link in them with good, relevant content that provides value.
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          • #6
            White hat is supposed to be creating a really good content on your site and waiting till other users notice that and link to you for that reason... are they serious?
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            • #7
              exactly. That is what Google wants us to do. And they know it isn't what people do. So when I see companies wanting to hire someone for their SEO and they only want white hat SEO, it's obvious they don't know anything about the subject.

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              • #8
                The difference is in whether you get caught doing something against search engine arbitrary guidelines. It's their guidelines, you can abide or not. Black hat is not unlawful.

                Most of the time, getting links by people recommending you is the easiest way, but of course you need to find an effective bait first.
                No-bull Bite-sized business strategy and marketing - FreeOfNoise.com

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                • #9
                  Originally posted by CodeGeek83 View Post
                  White hat is supposed to be creating a really good content on your site and waiting till other users notice that and link to you for that reason... are they serious?
                  It works. Of course you need to first get the word out about that content. The phone or even email is much more powerful to reach opinion makers than linking. Linking happens afterwards.

                  Remember - pull not push.
                  No-bull Bite-sized business strategy and marketing - FreeOfNoise.com

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                  • #10
                    yea it works if you want to wait months to maybe get noticed and then maybe get a link. It would take years to rank at that rate.

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                    • #11
                      Hi,

                      You want to get at least some original content on your website, maybe get articles linking to your site and do some backlinking. There may be some companies that will do some backlinking to your site for a fair price.
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                      • #12
                        I think the bottom line is, don't do anything illegal or unethical.

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                        • #13
                          One way to analyze the difference is trying to think from user prespective. Would you as a user wanted to read spun articles, liked hidden pop-ups or going in loops of sites to find relevant content, answer is no. So there are black hat. I think I gave a line of thinking to analyze the difference in method between the two.
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                          • #14
                            I'm not sure what hidden pop-ups has to do with blackhat seo. They're simply an annoying list-building technique.

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                            • #15
                              Black hat seo means getting banned and white hat seo means staying in the business for a long term.
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